Predicting Trends Marketing Strategy in 2015

business in 2015 (photo: www.amexglobalbusinesstravel.com)

Business - In 2015, consumer online business is predicted to experience a shift in behavior in the use of digital technology. It takes a new strategy in internet marketing. Choose the right strategy.

Unilever has its own way before removing the product campaign. They took Google to find out what topics are abut to be a trend in the internet. Then, Google responded by pouring some data on keywords most requested before the turn of the end of the year. Unilever, Google thrusting keyword "hair".

The result, in 2013, Unilever's YouTube channel titled "All Things Hair" seen by 17 million and become a channel of hair care with the most views on YouTube. Predictably, sales of hair care products belonging to Unilever increased quickly.

Anita Newton, marketing consultant and contributor to Inc.com, wrote in her blog, Unilever's success is proof of how the use of data can be effective in determining the marketing strategy. The good news, Google has provided a tool Google Trends and Google Insights for those who need the data reliable.

More personal

Allan Blair, head of strategy, Tribal Worldwide, London, predicts of the digital consumer would have liked something more personal in 2015. Consumers will like things more exclusive for him. To fulfill hat desire, online business to be more creative. For example, by offering consumers something they can create and share. This method is a strategy of exploiting consumers as a marketing force without pay.

YouTube is becoming more popular

Promotion via video, along 2014, touched by the majority of new online business. In fact, YouTube is an incredible development. Every day, accessed YouTube recorded more than 100 million internet users. A total of 40 percent access via mobile devices. Imagine your products comes through YouTube.

Promotion is more subtle

In 2015, the consumer is forecast to be fussy. They will marginalize internet content that merely promote the product. Business person asked to perform in a more subtle promotion and natural. This can be done by increasing the number of content contains more information than the promotional content, emphasizes interactive dialogue with consumers rather than just a product offering.

reference: Ciputra