Inspiring Story of Akio Morita, Founder of Sony

photo: akiomorita.net

Inspiring - in 1946, World War II had just ended. In the basement of the former department store, Akio Morita and Masaru Ibuka worked on Japan's first tape recorder. His voice is still ugly, but it works. And from this simple prefix, Sony was born.

Over the next 68 years, Sony became the number one consumer brand in the world. The man responsible for this remarkable achievement is a brilliant marketer who has the mindset of a blend among the West and the East: Akio Morita.

Morita once wrote a book called Gakureki Muyo Ron, which means "don't care about the history of the school". Here, he stressed that during the school records are not vital to success.

"I apply a rule that, once we hire employees, then the record of the past and the school is longer used to evaluate their work or consider the promotion," said Morita.

Sony focus is to hire who are able to work hard together. Morita never cared whether the employees come from the best universities, or if they have the best value.

This principle is not just for the convenience of the arrival of Morita. Not that he didn't pass the prestigious. Morita, received a bachelor's degree in physics from Osaka Imperial University. He was even born of a wealthy family. His family owns a brewery business. And as the eldest, he is expected to take over the family business. However, Morita interests are elsewhere.

"When in high school, my father bought a phonograph. Her voice is fantastic. I am very impressed. I began to wonder how and why the sound is coming out. That's when I discovered my interest in electronics," said Morita. So, he convinced his father to let his brother continue the family business, while he continued his education to college.

Motivation doesn't come from Money

Popular theory is often echoed Morita is 'work motivation doesn't come because of money'.

"I believe that people work for satisfaction," he said. "Money is not the only way to compensate someone for their work. They do need the money. But they also want happiness in their work, and proud of it."

So based on him, the company should not throw their budget to give bonuses and great benefits for executives. Instead, management must be able to provide a clear goal. "My solution for the issue of creativity is always set targets," said Morita.