Xiaomi Sales Increase up to 300 percent, Overshoots Samsung

Logo of Xiaomi (photo: Wikipedia)

Technology - Xiaomi is a technolog company founded by Lei Jun who is also one of the richest men from China. Although the new Xiaomi introduced to the public a few years ago, but the smartphone manufacturer Xiaomi be able to compete with today's biggest smartphone manufacturers such as Samsung and Apple.

Based on a report Gartner, Xiaomi product sales growth increased by more than 300 percent. This makes the Chinese smartphone manufacturer was able to surpass the sales of Samsung.

"With the ability to slash prices and offer high specification, Chinese brands are well positioned to expand its premium mobile phone market and meet the needs of users who want to upgrade to a premium smartphone, but can't afford a high-end products such as Samsung and Apple," said Roberta Cozza, Gartner Research Director, Monday, December 15th 2014.

In addition, Cozza also added that the combination of Samsung and Apple's market share in the third quarter of 2014 fell 7 percent to 37 percent from the same period last year. When viewed in more detail, Samsung's market fell 7.7 percent compared to last year, while Apple only down 0.6 percent.

Meanwhile, Xiaomi dominate smartphone sales in Asia, particularly in countries such as China, Indonesia, Singapore, and Malaysia, In fact, in the 3rd quarter 2014 sales increased by up to 336 percent. Additionally, Xiaomi ever record with the fastest online sales. Xiaomi has sold more than 1 million smartphone in the promotion one day by Alibaba.com.

Overall, the total mobile phone sales in the third quarter of 2014 reached 455.8 million units, almost equal to the same period in 2013.

"Samsung and Nokia experienced a double-digit decline in sales, which makes Apple is coming closer to Nokia, with a difference of only 5 million units," said Cozza.

Moreover, what makes Xiaomi much in demand by users is its cheap price. Although sold at a low price, but the quality inferior much Xiaomi with Samsung and Apple.